Growing
Growing
Growing
Visual Concept Ideas
Beauty
Before & After Glow-Up Visual Story
Create a visually compelling before and after sequence that showcases a dramatic transformation achieved with the product. Focus on clear visual cues of improvement rather than just verbal descriptions
20
Market Share
399
Video Count
4
Confidence
Recent Examples
Start with a striking before image or video clip highlighting the problem
Quick transition to the after state showcasing the dramatic improvement. Briefly introduce the product. Explain how the product contributed to the transformation focusing on visual changes
Split-screen or quick cut transitions for before and after with close-ups on skin hair or body and energetic movement with product held prominently
Split-screen or quick cut transitions for before and after with close-ups on skin hair or body and energetic movement with product held prominently
Clear before visual like dull skin or low energy posture; Seamless transition to after visual like glowing skin or energetic movement; Product prominently displayed; Brief explanation of products role; Enthusiastic visual demonstration of results
Intermediate
60 sec
Split-screen or qui
Lifestyle Creators; Fitness Creators; Beauty Creators
30-60 seconds
Peak
Peak
Peak
Storytelling Frameworks & Narrative Angles
Beauty
Relatable Struggle Unexpected Solution Narrative
Start by articulating a common often embarrassing or frustrating daily struggle that many viewers can relate to. Then introduce a product as a simple effective often overlooked solution
45
Market Share
39
Video Count
53
Confidence
Recent Examples
Start with a direct relatable question or statement about a common problem
Elaborate on the problem detailing its frustrating aspects. Dismiss common ineffective solutions. Introduce the product as the true solution explaining how it works to alleviate the specific pain points
Split-screen or quick cut transitions for before and after with close-ups on skin hair or body and energetic movement with product held prominently
Creator speaking directly to camera with product held prominently and text overlays for key symptoms and benefits in relatable setting
Detailed description of relatable problem; Dismissal of ineffective hacks; Introduction of product as real solution; Explanation of how product works; Personal testimonial of relief or improvement
Beginner
40sec
Phone
Authentic Real Creators; Educational Creators; Lifestyle Creators
60-120 seconds
Peak
Peak
Peak
Storytelling Frameworks & Narrative Angles
Beauty
Problem-Solution with Urgency Pitch
Identify a widespread often unspoken problem that affects a specific demographic. Present the problem vividly then introduce a product as the definitive solution emphasizing unique benefits and creating urgency
24
Market Share
23
Video Count
99
Confidence
Recent Examples
Start with a bold statement or question about a common problem often targeting a specific demographic
Elaborate on the problem symptoms and impact. Introduce the product as the solution detailing its ingredients and how it works. Emphasize unique selling points. Create urgency by mentioning limited stock or flash sales
Split-screen or quick cut transitions for before and after with close-ups on skin hair or body and energetic movement with product held prominently
Creator speaking directly to camera with product held prominently and text overlays for urgency like Flash Sale or Limited Stock with product packaging details
Problem statement targeting specific demographic; Detailed description of problem symptoms; Introduction of product as definitive solution; Explanation of product benefits or ingredients; Urgency drivers like flash sale or limited stock; Direct call to action
Intermediate
20 sec
Split-screen or quick cut transitions for before and after with close-ups on skin hair or body and energetic movement with product held prominently
Educational Creators; Niche Experts; Authentic Real Creators
60-120 seconds
Emerging
Emerging
Emerging
Educational & Value-Driven Content
Beauty
Unexpected Benefit Product Showcase
Highlight a products primary benefit but then pivot to reveal a lesser-known surprising or multi-faceted benefit that adds significant value. Creates intrigue and positions product as more versatile
23
Market Share
99
Video Count
34
Confidence
Recent Examples
Start by stating a common perception of the product or its main use
Introduce a surprising or unexpected benefit. Explain how this benefit works or why it is important. Demonstrate the products versatility or ease of use for this new benefit
Split-screen or quick cut transitions for before and after with close-ups on skin hair or body and energetic movement with product held prominently
Creator speaking to camera with product held prominently and text overlays for key benefits with quick cuts to show different uses
Initial perception of product or main benefit; Reveal of unexpected or secondary benefit; Explanation of how the product achieves this benefit; Demonstration of versatility; Call to action to discover more
Beginner
69Sec
Phone +
Educational Creators; Lifestyle Creators; Authentic Real Creators
45-90 seconds
Growing
Growing
Growing
Storytelling Frameworks & Narrative Angles
Beauty
Personal Testimonial & Relatable Journey Story
Share a personal authentic story of how a product significantly improved your life or solved a specific problem. Focus on the emotional journey the before and after and how the product became indispensable
20
Market Share
99
Video Count
0
Confidence
Recent Examples
Start with a personal confession or a relatable statement about a problem
Describe the impact of the problem on your daily life. Introduce the product as a turning point. Detail the specific improvements experienced focusing on emotional and tangible benefits
Split-screen or quick cut transitions for before and after with close-ups on skin hair or body and energetic movement with product held prominently
Creator speaking directly to camera with product held prominently in natural setting with animated text overlays for key benefits
Vulnerable before state emotional or physical; Moment of trying the product often with initial skepticism; Detailed description of positive changes; Product integrated into daily routine; Enthusiastic endorsement and invitation to try
Beginner
90sec
Phone
Authentic Real Creators; Lifestyle Creators; Health Wellness Creators
60-120 seconds
Growing
Growing
Growing
Storytelling Frameworks & Narrative Angles
Beauty
Secret Weapon Transformation Reveal
Create a narrative around a personal struggle or perceived flaw then dramatically reveal a product as the secret weapon that led to a significant often surprising transformation
20
Market Share
99
Video Count
9
Confidence
Recent Examples
Start with a relatable problem or self-deprecating comment about a past struggle
Describe the journey of trying various ineffective solutions. Build anticipation for the secret. Show the product. Detail the specific often surprising benefits experienced. Use humor to highlight the contrast between past and present self
Split-screen or quick cut transitions for before and after with close-ups on skin hair or body and energetic movement with product held prominently
Creator speaking directly to camera with product held prominently and subtle before visuals with animated text overlays for key phrases
Relatable before state visual or verbal; Moment of discovery or skepticism about product; Dramatic reveal of product; Specific tangible after results; Humorous or emotional reflection on transformation
Beginner
30sec
Phone
Authentic Real Creators; Lifestyle Creators; Fitness Creators; Comedy Creators
60-90 seconds